What’s the best way to tell your audience what your destination is like? Should you write a 1,000 words explaining what makes you wonderful, or can you create a customer video and let them share the magic in their own words.

The key to a great customer film is to show as they tell. Use images that portray the emotions your customers are feeling; capture scenes that describe the wonder of your setting.

Don’t just show a talking head for 10 minutes – it’s boring.

Here are some of the short films I’ve created with my travel clients.

Mother’s Always Right, Trevella Park

Molly Forbes of Mother’s Always Right is a fan of camping with lots of luxuries, so we asked her to tell us what made a holiday at Trevella Park so special:

Holiday home owner films, Siblu Villages

Siblu wanted to show potential customers what it is like to own a holiday home at a siblu holiday village in France, so we asked existing owners to give us their stories. With thousands of views, their experiences have been passed on to a wide audience.

By cutting-in drone footage of Siblu holiday villages with customer interviews, I created a film showcasing the experience of owning a holiday home with Siblu:

I interviewed Siblu holiday home owners about their life in France. The resulting films were used on Siblu’s website, emails and with online partners:

Ranger Adventures, Trevella Park

Trevella Park’s new Ranger took star-billing in a short film to showcase some of the activities available:

#CornwallAdventure, Trevella Park

We wanted to bring to life the tweets and pictures from several bloggers who has booked autumnal short breaks in Cornwall, so I created a short film bringing together their favourite posts:

To find out more about my video work with travel companies, please contact me here.