Is your website wonderful? It’s what Google relies on.

In Google’s own words the search engine “depends on the high-quality content created by wonderful websites around the world.”

There you have it. Google is looking for web content that is trustworthy, expert, authoritative and original. Oh, and spelling, grammar and style really matter too.

Still not convinced? Take a look at Google’s own guidance on building high quality sites.

So if you take a shortcut with your web content, or farm out your requirements to an agency that churns out keyword-packed dross, you’ll weaken your own presence on the most important search engine.

Optimised content for travel

A really good SEO copywriter will spend as much time planning your content to get the best results as creating the text itself.

They’ll craft the titles and tags that show up in the search engine results and draw searchers to your site; create headlines and subheads that keep your visitors glued, and introduce the call to action that turns your lookers into bookers.

For every piece of text (including this one), I follow this process:

• Research the audience to understand their needs
• Identify the article style and tone to get the best results
• Create an optimisation plan
• Agree a content structure
• Then, finally, I’ll start on the text

You don’t have the time, the tools or the confidence to improve or create content for your website? Speak to me about content for SEO that wows your visitors and the engines.